- Full-Service SEM
- Agency
- Self-Serve
Self-Serve Search Engine Marketing Solution
Our Self-Serve Search Engine Marketing (SEM) solution offers savvy marketers the ability to manage their search marketing campaigns utilising our advanced technology. You benefit from using a technology that is not only proven, but that is relied on by some of the biggest online marketers. This solution is best suited for advertisers who:
- Seek to grow and scale their SEM campaigns;
- Want an easy to use interface to manage their campaigns and generate their own reports;
- Desire a solution to automate bid management and gain more visibility into the performance of their SEM initiatives.
Our Self-Serve SEM solution includes:
Search Marketing Platform
Our robust search marketing platform enables you to gain efficiency, scalability and achieve maximum return on investment (ROI). Our single Web interface allows you to manage multiple campaigns across all major search engines and offers you the choice to optimise campaigns to either spend (budget targets), traffic (clicks), or conversions (sales, leads, revenue). Use our robust reporting to access reports across search engines, campaigns, creative and keyword. Our search marketing platform also provides you with access to our Self-Serve Account Development team.
Portfolio Optimisation and Bid Management
Using proprietary algorithms based on portfolio theory, we apply predictive modelling similar to that of Wall Street hedge funds. This enables us to compare all possible allocations of budget across keywords and adjust your bids for the best allocation of budget. Our bidding technology efficiently executes bid changes based on our modelling to maximise ROI for your portfolio of keywords. Unlike rules-based tools, our platform provides visibility and predictability in opaque marketplaces enabling better forecasting and budgeting. Because our solution can scale to millions of keywords, there is no campaign too large or complex for us to optimise.
