Efficient Frontier Solutions
Search engine marketing is really complex. We have the solutions.
When GoTo introduced paid search marketing in 1998, the model was simple: advertisers would bid on keywords and their listings were ranked based on bid amount. The search marketplace was transparent. Advertisers had full visibility and control.
Today, paid search advertising is not that simple: competition is fierce; search marketplaces are opaque; and, search engines are routinely adjusting their ranking algorithms. Paid search has evolved into the most effective and most complex online marketing channel.
Now more than ever, advertisers need a search marketing solution that combines technology and services to keep up with the search engines' algorithms and achieve the highest possible return on every pound invested in the channel. This is not a trivial problem. Efficient Frontier has the solution.
We have the technology
Our predictive modelling algorithms compute the potential return for every keyword in your portfolio. Based on these calculations, our bidding engine allocates your budget across keywords and automatically executes bid changes to achieve the highest possible return. Our approach is based on portfolio theory and is similar to the technology used on Wall Street to buy and sell securities.
We have the people
Our search marketing experts work alongside our technology. We don't use people to set rules or manually adjust bids, like our competitors. Instead, we use our resources to develop and execute campaign strategies and seek out opportunities to increase revenue, decrease costs, and grow your campaigns.
We have the track record
We have been achieving breakaway results for our clients since 2002. But, don't take our word for it. View our Client Stories, read our Case Studies, and follow our Blog.
