- Full-Service SEM
- Agency
- Self-Serve
Agency Search Engine Marketing Solution
Our Agency Search Engine Marketing (SEM) solution offers advertising agencies an SEM solution to meet the marketing and business demands of their clients. We offer the choice of a white-label, co-branded, and/or reseller solution to integrate SEM expertise and technology into your clients' overall marketing programmes. This solution is best suited for:
- Traditional agencies that are new to SEM;
- Digital agencies that don't have the technology to automate and optimise bid management;
- Agencies that are managing campaigns for multiple clients and need a single solution that is scalable and effective in maximising return.
Our Agency SEM solution includes:
Search Marketing Platform
Designed for both traditional and interactive agencies, our robust search marketing platform enables agencies to gain efficiency, scalability and achieve maximum return on investment (ROI). Our single Web interface allows for managing multiple campaigns across all major search engines and offers you the choice to optimise campaigns to either spend (budget targets), traffic (clicks), or conversions (sales, leads, revenue). Use our robust reporting to access reports across search engines, campaigns, creative and keyword. Our search marketing platform also offers the ability to create and configure new client accounts, and provides access to our Agency Account Development team.
Portfolio Optimisation and Bid Management
Using proprietary algorithms based on portfolio theory, we apply predictive modelling similar to that of Wall Street hedge funds. This enables us to compare all possible allocations of budget across keywords and adjust your bids for the best allocation of budget. Our bidding technology efficiently executes bid changes based on our modelling to maximise ROI for your portfolio of keywords. Unlike rules-based tools, our platform provides visibility and predictability in opaque marketplaces enabling better forecasting and budgeting. Because our solution can scale to millions of keywords, there is no campaign too large or complex for us to optimise.
