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EFFICIENT FRONTIER LAUNCHES OFFICE IN UNITED KINGDOM TO CAPITALIZE ON EUROPEAN PAID SEARCH AD INDUSTRY GROWTH
Mountain View, Calif., & London - September 27, 2006 - Efficient Frontier, the leading provider of search engine marketing (SEM) solutions, today announced that it has opened a new office in the United Kingdom that will serve as its base of European operations to take advantage of the rapid growth in the European paid search advertising market. Chris Zaharias, Efficient Frontier's senior vice president of strategic initiatives, will head European Operations for the agency.
"The launch of our European operations and U.K.-based office marks yet another milestone in Efficient Frontier's leadership in the global search engine marketing industry," said Ellen Siminoff, CEO of Efficient Frontier. "Already we have seven key European client engagements and are managing an average of 1 million Euro in paid search advertising spend each month for these clients. Google dominates the European search market, and because our technology works best in an opaque marketplace like Google where managing complexity is key, Efficient Frontier is the best choice for European advertisers to make the most of their SEM campaigns."
Efficient Frontier's excitement about the potential of paid search industry growth globally is supported by financial analysts. According to a January 2006 Piper Jaffray report, paid search advertising generated an estimated $10 billion globally in 2005, and that figure is expected to grow 41 percent in 2006 to more than $14 billion.
"The European market is experiencing explosive growth and change in the paid search advertising sector, but advertisers are looking for more effective ways to manage their SEM campaigns on Google and the other major search platforms," said Zaharias. "Efficient Frontier's unique portfolio management and financial analytics-based approach to managing paid search keyword campaigns will help European marketers drive increased ROI in opaque search advertising marketplaces such as Google."
According to the Interactive Advertising Bureau Europe, European marketers spent roughly 6.4 billion Euro in online advertising during 2005. Specifically, spending for the five largest nations in Western Europe - France, Germany, Italy, Spain and the U.K. - reached 1,863 million Euro in 2005, which was a 38.2 percent gain from 2004 spending. These statistics all point to the continued growth of paid search and online advertising in Europe.
In addition to Zaharias, David White joins the U.K.-based team to head up account management in the region. White was Efficient Frontier's first employee and brings an extensive client knowledge base and experience helping clients make the most of their paid search spend.
Efficient Frontier's European operations office is located at 90 Long Acre, Covent Garden in London. The agency's European team can be reached at +44 (0) 207 849 3303.
