Press
Match.com appoints Efficient Frontier
April 26, 2007 - Match.com, the internet dating site, has appointed Efficient Frontier to manage the paid search bid optimisation for their UK SEM strategy.
Efficient Frontier will handle the bid and performance management of paid search for Match.com in the UK from the middle of April 2007 in a deal expected to roll out across Match International later this year.
The appointment follows Efficient Frontier's success with Match.com's US site where the service launched in August 2006. Efficient Frontier also provides search marketing (SEM) to a number of other IAC businesses including Ask.com, LendingTree, Pronto and ServiceMagic.
Efficient Frontier will work alongside Match.com's UK online marketing team. James Duggan, Online Marketing Manager at Match.com comments: "We are confident that Efficient Frontier's unique combination of technology, based on Wall Street analytics and expert client services, will improve the effectiveness of our search marketing leading to an increase in subscriptions to our UK service."
Jonathan Beeston, Client Services Director for Efficient Frontier concludes: "We're delighted that Match.com has chosen to extend our US relationship to the UK and Europe. Match.com is already a sophisticated search advertiser, but with our unique portfolio optimisation technology we will deliver even higher returns from their marketing investment."
About Match.com
Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after more than a decade. Throughout its 12-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com operates leading subscription-based online dating sites in 35 countries, in 15 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States and Latin America and is the premier provider of personals for Love@AOL. Match.com is an operating business of IAC.
