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Efficient Frontier Releases Q4 Search Engine Performance Report
Data Shows Search Advertising Performance Improves as Google Strengthens Market Lead
Mountain View, CA - January 29, 2008 - Efficient Frontier, the worldwide leader in providing search engine marketing technology and services to top-tier advertisers, today announced the release of the Search Engine Performance Report: Q4 2007. The report shows that Efficient Frontier's advertisers spent 29% more on search engine advertising in Q4 2007 versus Q4 2006 and improved return-on-investment (ROI) by 13.1% in the same period. Of the top three search engines, Google made the most gains, increasing its share of total market spend by 8.6% to reach 76.6%, improving ROI by 7.5%, and capturing 97% of the total increase in search spending in Q4 2007 compared to Q4 2006.
Efficient Frontier's Search Engine Performance Report: Q4 2007 also shows that ROI on Yahoo! improved 39.4% since the launch of Yahoo!'s Panama platform (Q4 2007 versus Q4 2006), and MSN maintained its lead in driving the highest ROI for advertisers, at 27% greater than the average return across all engines in Q4 2007.
"In 2007, significant shifts occurred in the search marketplaces, specifically the launch of Yahoo!'s new Panama platform and Google's release of major algorithm updates," said Ellen Siminoff, CEO of Efficient Frontier. "Efficient Frontier's portfolio optimization technology enables us to react quickly to marketplace changes and continue to drive increased performance for our clients."
Efficient Frontier analyzed nearly 17 billion impressions and more than 270 million clicks to determine how shifts in the search marketplaces in 2007 impacted overall spending and campaign effectiveness. The Search Engine Performance Report: Q4 2007 was completed based on data from a fixed sample of Efficient Frontier's US clients from Q4 2006 through Q4 2007 and includes data from large search engine advertisers across multiple verticals.
To download a copy of Efficient Frontier's Search Engine Performance Report: Q4 2007, please visit efrontier.com/resources/research/getResearch0801.html.About Efficient Frontier
Efficient Frontier is the market and technology leader in providing search marketing solutions for global advertisers. The company provides the most powerful, most effective search engine marketing technology, together with comprehensive strategic and tactical services, to ensure that clients with large-scale, complex search marketing campaigns are able to achieve the highest possible return on investment. The largest advertisers in the most competitive markets use Efficient Frontier to achieve unprecedented levels of search marketing efficiencies, scalability, risk reduction and campaign growth. The company is headquartered in Mountain View, CA with offices in New York, the United Kingdom, France and India and licensing partnerships in Japan and Australia. For more information, please visit www.efrontier.com and subscribe to the Efficient Frontier blog at blog.efrontier.com.
