Capabilities
Efficient Frontier defines the art and science of maximising return on Search Engine Marketing (SEM). Our mix of advanced technology and superior services fuels our clients' success and is the primary reason behind Efficient Frontier's achievement in managing more search marketing spend than any other agency in the world.
Advanced Technology
Our advanced technology was developed over a five-year period by a team of mathematicians, statisticians, engineers and linguistic scientists all focused on solving the problem of maximising results in paid search marketplaces. Even today, nearly 50% of our company is dedicated to developing innovations on top of our core optimisation technology, which is founded on advanced predictive modelling algorithms based on portfolio theory. This enables us to compare all possible allocations of budget across keywords and adjust bids for the best allocation of budget across the portfolio of keywords. Our bidding technology efficiently executes bid changes based on multiple dynamic factors to maximise return on investment (ROI).
Superior Service
At Efficient Frontier we deliver superior service through our deep knowledge, responsiveness and proactivity. Our team is comprised of vastly experienced search marketing experts who specialise in strategy, tactics - including ad copy, keywords and landing pages - and who are highly data-driven and analytical. As your partner in search marketing, you can count on our team's full support and passionate commitment to the success of your campaigns. We relentlessly focus on enhancing results, and proactively seek out opportunities to maximise your ROI and grow your campaign.
