Technology Center

Technology Center

Efficient Frontier provides the most powerful, most effective Search Engine Marketing (SEM) technology, based on sophisticated algorithms, which fuels our clients' success and is the primary reason behind our achievement in managing more search marketing spend than any other agency in the world. Our advanced technology was developed over a five-year-period by a dedicated team of mathematicians, statisticians, engineers and linguistic scientists. Today, nearly 50% of our company is dedicated to developing innovations on top of our core optimization technology.

Efficient Frontier has two locations in India, one located in Bangalore, our Service and Business Center, and one located in Chennai, our Technology and Product Center.

Bangalore Center

Our Bangalore Center is our Service and Business Center. This location is geared towards servicing global customers as well as helping expand our business into India and Asia. Our teams at this center assist our global Account Managers in implementing their strategies to ensure that our customers achieve maximum return on investment (ROI). As part of our business department, we currently service five of the top Indian advertisers on Google and Yahoo!, managing over US $10 million in annual search spend.

Chennai Center

Our Chennai Center is our Technology and Product Center. Employees in this location act as part of our core product team and focus on our technology and product development. The Chennai Center houses approximately half of Efficient Frontier's engineering team. In this center, our team of top flight engineers, from the best schools in the country, work on Efficient Frontier's core product and operations, ranging from product development to operational monitoring and maintenance. This team works directly with the product teams in the U.S.

For more information about our technology, visit our Capabilities section; learn more about our services by visiting Solutions.