Fact Sheet

Fact Sheet

Market Overview

Search Engine Marketing (SEM) is the largest and most complex online marketing channel today - the competition is fierce, search marketplaces are opaque, and search engines are routinely adjusting their ranking algorithms to maximise their own revenue streams. Furthermore, search marketers are now managing more keywords than ever, with multiple campaign objectives and different conversion metrics for each. In such an infinitely complex marketplace, advertisers need a search marketing service provider who offers the advanced technology and superior service needed to surpass the competition, keep up with the search engines, and achieve the highest possible return on investment (ROI).

Who We Are

At Efficient Frontier, we deliver unprecedented performance for advertisers with large-scale, complex search marketing campaigns. We achieve maximum ROI, deliver superior service, and provide efficiency, scalability and predictability through our advanced technology and full-service solutions.

  • Achieve Maximum ROI
    By developing customised strategies for each client, employing the most powerful algorithms in the industry, and optimising to multiple business goals, we can achieve greater ROI than any of our competitors.
  • Receive Superior Service
    Our experienced team has a deep understanding of our technology and broad, hands-on experience in SEM and best practices. We deliver superior service through our sophisticated knowledge, responsiveness and proactivity.
  • Receive Efficiency, Scalability and Predictability
    Our proprietary technology does all the heavy lifting. We have automated the bid optimisation process, enabling significant campaign growth and creating predictability in opaque marketplaces.

Our Technology

Efficient Frontier's technology brings ease and simplicity to managing complex search campaigns. We are the only firm that applies predictive modelling algorithms, adopted from those used to trade securities on Wall Street, to compute the potential return for every keyword and automatically adjust bids in order to allocate your budget for maximum performance and return. Our technology provides accurate forecasting and performs predictive modelling on keyword performance to help you make more informed budget decisions and better exploit growth opportunities. It is because of our advanced technology that we drive more revenue for advertisers than any SEM vendor in the world.

Employees

200

Founded

2002

Ownership

Efficient Frontier is a privately held company with funding from Redpoint Ventures and Cambrian Ventures.

If you are with the media and would like more information, please contact: pr.uk@efrontier.com